SOCIAL MEDIA SECRETS

photo credit: European Parliament

 

5 SOCIAL MEDIA SECRET

 

* GOOD SCALING HABITS- As your scocial media grows, make sure you match your structure ,policy and guidelines to your organisation size. What works with 5 people wont work with 21 people. All your structure should encourage good habits. Your team should be encouraged to respond quickly, post consistently and like humans.

* TRUST PEOPLE AND HAVE RULES- As your social media strategy matures,you will need to add more rules and regulations. you need to trust you team and also lead by example.

* BE CREATIVE AND HAVE GOOD PERSONALITY- Social media is one of the area in life where money doesnt always win. Two of the most powerful ingredient in social media are creativity and personality. They are also essential to discovering useful strategies and tactics.Dont also be afraid to try new things.

* PAY ATTENTION TO METRICS- Marketing officers should pay more attension to metrics and tie in social mediamore directly to business goals, not just web related goals. Remember you can only manage what you can measure.

* HAVE LISTENING EARS- Try not to focus so much on you and your message. Have a to-do list and focus on your customers, hear what they say,see what they are up to. Once you have been able to have a good connection and figure out what their problems are, then see how you can help out.